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Mad TV is a business simulation game released in 1991 for MS-DOS. Developed and published by Rainbow Arts Software GmbH, it blends managerial gameplay with comedic and romantic elements. The player experiences the game from a first-person perspective, taking on the role of a character who begins as a television viewer.

The player controls an individual who, after seeing a woman on a late-night broadcast, seeks her out at a television station. This leads to a job opportunity at Mad TV, though the player may also choose to work for competing stations named Fun TV or Sun TV. The primary objective is to achieve the highest ratings for the station. This involves managing various programming elements, such as acquiring films and features, selecting news content, and producing original shows. A key system requires the player to schedule commercials to generate revenue, with financial penalties incurred if advertisements are not aired by their contracted dates.

Progression is structured around the daily operations of running a television network, balancing creative decisions with financial management. Alongside the core business simulation, a secondary narrative goal involves attempting to find and impress the woman initially seen on television. The gameplay integrates these managerial tasks and personal pursuits without pausing the ongoing simulation, requiring the player to multitask within the game's persistent world.